It’s the all too familiar story. A new customer comes to your website, finds a product they want at a price they like and adds it to their cart. They get to the checkout page and then it happens. They get hit with the shipping and handling rates and all of a sudden they start …
How to Choose a Shipping Strategy for Your Online Store Read More »
As many retail merchants are already aware, your point-of-sale system is far more than just a cash register. Sure, you can take payments, dole out gift cards to loyal customers, and perform product exchanges. But what if I told you that you could use your handy point of sale to fatten your bottom line? With …
Use Information from Your POS to Improve Your Business Read More »
Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online. But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: good old-fashioned email. According to recent research and surveys: Email has an …
Why Email Marketing is the Key to E-commerce Success Read More »
Do you know how much your products are worth? How low are you willing to price an item to compete with another E-commerce retailer? With the advent of highly competitive pricing tools, winning the online pricing war can be a lose-lose for E-commerce retailers. Large online retailers like Amazon have an advantage in competitive …
Have you ever walked into a bar, restaurant, or other small business and saw money framed and mounted on the wall like a trophy or work of fine art? For many businesses that first sale, first dollar earned is a monument, marking the transition to a real revenue-generating concern. Unfortunately, brand new online retailers sometimes open …
