How to Choose a Shipping Strategy for Your Online Store

It’s the all too familiar story.

A new customer comes to your website, finds a product they want at a price they like and adds it to their cart.

They get to the checkout page and then it happens. They get hit with the shipping and handling rates and all of a sudden they start second guessing their decision to buy.

Suddenly a product they thought had a fair price is starting to seem a little expensive. One of two things happens next. Either they decide to press on despite the increased costs, or they abandon their cart and leave your website disappointed.

So what can you do to influence this decision?

Let’s take a look at some shipping strategies and how you can use them in your business.