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How to Choose a Shipping Strategy for Your Online Store

It’s the all too familiar story.

A new customer comes to your website, finds a product they want at a price they like and adds it to their cart.

They get to the checkout page and then it happens. They get hit with the shipping and handling rates and all of a sudden they start second guessing their decision to buy.

Suddenly a product they thought had a fair price is starting to seem a little expensive. One of two things happens next. Either they decide to press on despite the increased costs, or they abandon their cart and leave your website disappointed.

So what can you do to influence this decision?

Let’s take a look at some shipping strategies and how you can use them in your business.

Use Information from Your POS to Improve Your Business

As many retail merchants are already aware, your point-of-sale system is far more than just a cash register.

Sure, you can take payments, dole out gift cards to loyal customers, and perform product exchanges. But what if I told you that you could use your handy point of sale to fatten your bottom line?

With each transaction, your POS is picking up multiple bits of information that you could use to improve your business. POS data, or those little nuggets of wisdom, is a valuable tool for merchants looking to optimize their business — and it’s just sitting on your checkout counter, waiting for you to dig in.

But what kind of data should you be looking for, you ask? While every business will find some data points more relevant than others, there are a few common bits of info that most merchants will find useful.

Ready to hear more? Let’s take a deeper look at some POS data that can bring more shoppers through your doors, optimize your marketing efforts, and give you deep insights into your ideal customer.

Why Email Marketing is the Key to E-commerce Success

Whether it’s social media, SEO or content marketing, you’ve got a lot of options when it comes to marketing your business online.

But when it comes time to have a sales conversation and drive conversions, there’s one channel that continues to outperform the rest: good old-fashioned email.

According to recent research and surveys:

  • Email has an ROI of around 4,300% (according to the Direct Marketing Association)
  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis.
  • 70% of people make use of coupons or discounts they learn about from email.
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business.

In other words, if your ecommerce business hasn’t taken the time to adopt email marketing, then you’re leaving money on the table.

And if these stats don’t convince you, here are some other factors that might motivate you to start building your mailing list today.

Develop an Ecommerce Pricing Strategy

 

Do you know how much your products are worth? How low are you willing to price an item to compete with another E-commerce retailer?

With the advent of highly competitive pricing tools, winning the online pricing war can be a lose-lose for E-commerce retailers. Large online retailers like Amazon have an advantage in competitive pricing, as they can set the price low enough to run smaller retailers out of business. But there are other ways to compete – and it all starts with developing (or at least thinking about) an E-commerce pricing strategy.

Make your first E-commerce sale

Have you ever walked into a bar, restaurant, or other small business and saw money framed and mounted on the wall like a trophy or work of fine art? For many businesses that first sale, first dollar earned is a monument, marking the transition to a real revenue-generating concern. Unfortunately, brand new online retailers sometimes open to something like the sound of crickets chirping. Here are 17 ways to make your first online sale even before Google or Bing have bothered to notice you: